Costco Wholesale has renewed and extended its contract with Cardtronics as a key provider of ATM services in the United States, the company announced in a news release. Cardtronics owns and operates ATMs in all 450 current Costco membership warehouses in the U.S., and has expansion rights for future Costco locations.
Costco Wholesale locations are part of the Cardtronics ATM branding program, which offers two levels of participation:
- Principal Branding — includes some combination of ATM toppers, skins, screens, receipts and outdoor signs, all displaying the FI's brand identity. Each ATM can have only one principal branding partner.
- Preferred Branding — offers up to nine additional branding opportunities for FIs. Preferred partners receive placement of a 2-by-2 inch logo sticker on the Preferred Branding decal located on the ATM's safe door.
To date, 12 financial institutions have placed their brands on a portion of the company's portfolio of Costco-located ATMs. The recent expansion of the branding program makes all 450 locations available for some type of branding.
"Offering easy and convenient access to cash, that's the central reason why Costco and our ATM branding partners continue to choose Cardtronics," said Rick Updyke, president of the North America business group at Cardtronics. "With the recent evolution of our ATM branding program, Cardtronics can make life easier for a greater number of Costco shoppers, financial institution partners and their accountholders. And we can do it with an expanded, cost-effective ATM branding solution set that can be tailored to meet a bank or credit union's specific needs."
Read more about retail and off-premises ATMs.