In front of 6,000 Walmart associates at Walmart's annual holiday meeting Wednesday, Duncan Mac Naughton, the retailer's chief merchandising and marketing officer, introduced free layaway with no opening fee, the company said in a news release.
Kicking off its holiday season Sept. 13 and running through Dec. 13, the program is eligible for items including electronics, toys, jewelry, small appliances and select sporting goods.
And in order to generate buzz on social media, Walmart said its Facebook fans will enjoy a two-day head start this year with access to layaway on Sept. 11 and 12.
"Times are tough and it's not easy for many Americans – they are watching every penny," said Naughton. "All year long, but especially during the holidays, our customers need a low price leader. This year, we are committed to doing everything we did last year to help Americans save money — plus more. More savings, more layaway items and our commitment that they can give their families a great Christmas on a budget."
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