Toys "R" Us announced today that it will now match online prices from its major competitors, including Walmart, Best Buy, Kmart, Sears and Amazon. The price-matching policy also applies to the retailer's sister store, Babies "R" Us. The previous policy included only matching prices on printed ads.
Similar to the price-matching policies in place at Walmart and Best Buy, Toys "R" Us prices are matched at the checkout after deducting any Toys "R" Us coupons and all other offers from the price. In addition, shipping charges are calculated and factored into the cost of a competitor's online price before a price match is completed.
Customers will also have the opportunity to receive a price adjustment retroactively at an "R" Us store if a purchased item is advertised at a lower price at a local competitor within seven days of their original purchase, as long as they have a valid receipt, the company said in the announcement. The difference will be returned to the customer in the same form of payment in which the original purchase was made.
"We know that Toys "R" Us is the preferred destination for parents when it comes to making their children's holiday wishes come true, so we want to take away any concerns our customers might have about maximizing their budgets," said Richard Barry, Executive Vice President, chief merchandising officer for Toys "R" Us. "With online shopping growing rapidly, the addition of online competitors to our already strong Price Match Guarantee enables consumers to take advantage of our vast assortment of toys and juvenile products, while being assured they are getting the best price."
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