ConnectQuest, a location-based shopping application, has added a new loyalty program feature to the ConnectQuest application software, the company announced.
ConnectQuest's new loyalty feature enables the retailer to create their own "frequent shopper" offer and allows the shopper to keep track of visits via their smartphone. The hardware consists of a small patent-protected low-energy Bluetooth beacon placed at the location. This beacon communicates with any mobile device on which the free ConnectQuest app has been downloaded, creating location identification that the company said is far more precise than GPS, cell tower triangulation or public Internet router positioning alone.
"ConnectQuest's loyalty feature allows small local businesses to compete with larger retailers who have access to sophisticated mobile technology to reach potential customers," said David Moldavsky, a ConnectQuest founding partner. "It's a very affordable way to reach reward-based shoppers as well as impulse buyers."
Local business owners that use the system have complete control over content and scheduling of shopping incentives and the loyalty program for a small monthly fee, the announcement said. The business owner determines the offers, and keeps 100 percent of income generated through the ConnectQuest system.
Read more about loyalty programs.