Pearle Vision announced plans to unveil an updated store design at a new location in Cleveland, Ohio, as part of its plan to build a consistent brand experience at its locations nationwide.
The new Pearle Vision center features a modified floor plan that brings the doctor forward and eliminates walls between the retail section and doctor's offices, creating an open flow and atmosphere, the announcement said.
"For more than 50 years, Pearle Vision has been committed to providing genuine eye care to our patients; and now, in 2013, we are proud to unveil the first of our newly designed neighborhood eye care centers," said Srinivas Kumar, senior vice president and general manager, Pearle Vision. "A lot of research and hard work has gone into creating a design esthetic for our centers that celebrates both our history and our future. This Cleveland location sets the tone for our brand moving forward."
Read more about store design and layout.