The U.K.-based electronics retailer Dixons has opened its Currys/PC World "Store of the Future," an article on pcr-online.biz reported.
The store draws inspiration from modern fashion with an aim of luring younger female customers, the company said in a statement. Focused on the customer experience, the store includes areas such as Stay & Play, Knowhow and Showhow, the article reported.
"The Bluewater store has been designed with a more attractive design and a greater emphasis on having fun with technology," the company said.
Read more about store design and layout.