Macy's famed flagship store is now co-branded with NYC & Company as an Official NYC Information Center, offering new services to enhance the customer experience for travelers, the retailer said in a news release.
As part of the extensive renovation plans for Macy's Herald Square, Macy's Visitor Center will now be upgraded with NYC & Company's state-of-the-art technology, information and ticketing services for NYC attractions that cater to both international and domestic tourists.
"We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store," said Terry J. Lundgren, chairman, president and chief executive officer for Macy's. "The renovation of Macy's Herald Square creates a unique platform to enhance the customer shopping experience and store environment."
With the renovation, Macy's Visitor Center, located on the Mezzanine Level, has been re-imagined with dynamic information screens, concierge terminals, and digital touchscreen kiosks that provide up-to-date information on items such as attractions, dining and nightlife. NYC & Company partnered with Google Maps to power the Visitor Center's interactive kiosks' Map and Directions function, providing tools for visitors to more easily navigate the city.
"The collaboration with Macy's Herald Square to open a new, state-of-the-art visitor information center in the heart of one of the City's bustling tourist areas will give visitors another convenient access point to obtain real-time information on what to see, do and experience across New York City's five boroughs," said NYC & Company CEO George Fertitta. "We are pleased to be partnering with the World's Largest Store on this innovative and worthwhile development."
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