The cloud commerce technology provider Demandware today announced the unveiling of endless aisle functionality in its new Digital Store Solution. The function will enable retailers to sell online products in the brick-and-mortar store without needing to develop their own software.
The Digital Store solution leverages comprehensive customer, product and inventory data from Demandware Commerce and enables store associates to access the information on the sales floor via a tablet and an intuitive app, according to the news release. The app allows associates to offer personalized customer service, like finding additional product styles and sizes for the shopper and making recommendations based on their buying preferences.
"Consumers don't think in terms of channels; they just want to shop. However, channel siloes can frustrate shoppers and result in walked sales," said Tom Ebling, CEO of Demandware. "Our new Digital Store solution will give store associates one unified view of the customer and inventory so they can offer customers the best possible shopping experience. It's a fast, easy way for our clients to leverage the power of digital in their stores."
Read more about in-store technology.