RSR Research today unveiled the results of the benchmarking report "Digital Gift Cards: The Good, The Bad, And The Ugly." Based on the evaluation criteria, the retailers with the highest overall scores, and therefore the most comprehensive digital gift card offerings, rank as follows:
1. The Home Depot
4. Dunkin' Donuts
5. The Cheesecake Factory
According to the report, retailers with the best rankings have recognized that digital gifting is different than traditional online product sales, and as a result have streamlined the checkout process to include fewer screens, offer rich personalization capabilities, have convenient card management on mobile devices, and have strong and responsive customer service departments, the news release said.
The Home Depot earned the No. 1 ranking by RSR for all three years of the report.
"We are proud to be named the best in digital gifting by RSR. We know innovation in the digital gift card arena is vital to providing our customers with the best experience, something we strive to do in every area of our business," said Spencer Allen, senior director of Gift Cards & CRM at The Home Depot.
Read more about multichannel retailing.