The Path to Purchase Institute announced the winners in the 2013 Design of the Times Awards competition Oct. 9 during the Shopper Marketing Expo in Chicago. Nintendo of America won a Platinum award in the Mass Merchandisers category and took home the "Best of the Times" award for its Wii U Interactive Display Program — a system designed by Frank Mayer and Associates Inc. and AGI In-Store.
The Nintendo Wii U interactive display allows consumers to engage with the gaming system in a retail setting while reinforcing Nintendo's brand presence, according to a release from FMA.
Fifty judges convened in August at the Chicago headquarters of the Path to Purchase Institute for first-round judging of the nearly 230 entries competing in the 18th annual competition, which celebrates the most inspiring and creative in-store campaigns and tactics of the previous year, the release said.
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