Unbound Commerce unveiled its Touch Commerce solution during last week's MIT Mobile Showcase event. The solution utilizes a large touchscreen at the point of sale to drive customer engagement — and then use that engagement to boost mobile sales.
The company said the devices can be used in-store, at a mall or airport kiosk, or as a way to add virtually unlimited inventory to an existing retail location.
"We use dynamically generated QR codes to drop the selected product directly into the mobile shopping cart for easy checkout, on the consumer's smartphone," Wilson Kerr, Unbound's VP of business development and sales, said in a company press release. "This personalized experience makes all the difference, in terms of conversion rates."
Video plays a big role in the Touch Commerce experience, and in-store salespeople can use the tool to help educate consumers about their purchase, the release said. Another benefit is that the smaller retail location can access an unlimited inventory of product and, with free shipping, allow the consumer to skip the checkout line. Since each large-screen Touch Commerce kiosk is tagged, the retail store/employee can be credited for the sale.
Unbound is pre-integrated with both Google Wallet and PayPal Express Checkout, allowing consumers to pay with a single click after they scan and drop a product into their mobile shopping cart.
"Retailers can access the 'Endless Aisle' of product selections, allow the consumer to skip the checkout line, and, by offering free shipping, avoid the need for a consumer to lug a product home," Unbound CMO Keith Lietzke said in the release. "The positive response at the MIT event was telling, as retailers know that they need to embrace the mobile in-store experience, rather than fight against it."
Read more about interactive touchscreens.