TexTrace, providers of technology for the apparel industry, has announced that its brand protection and authentication solutions are featured in the Tyco Retail Experience Center in Dusseldorf, Germany.
TexTrace delivers a brand-tracking solution that discreetly incorporates radio frequency identification technology into an apparel manufacturer's existing woven brand label. The TexTrace woven RFID brand label enables seamless and secure brand protection and authentication, while helping retailers track inventory in real time for quick and accurate replenishing of stock, the announcement said. The woven brand label with built-in TexTrace Technology eliminates the need for swing tags and electronic article surveillance tags that need to be removed at point of sale, the company said.
The Tyco Retail Experience Center includes live demonstrations of the latest innovations in inventory visibility, safety and security, loss prevention and traffic intelligence solutions — displayed in a retail environment to create an authentic customer experience.
"We are pleased to partner with Tyco Retail Solutions, an established, trusted solution provider to retailers worldwide," said Stephan Bühler, CEO of TexTrace AG. "We invite customers to tour the center and experience for themselves the TexTrace woven RFID labels that are as sleek and sophisticated as the top fashion brands themselves, delivering revolutionary brand protection for the apparel industry."
Read more about RFID technology.