GuestLogix Inc., a global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, announced that it has signed a ten-year agreement with NCR Corporation. The purpose of the relationship is to significantly improve the way travelers are able to conduct transactions through self-service airport kiosks and mobile applications.
NCR and GuestLogix will help airlines, which are increasingly focused on driving ancillary revenue, by facilitating transaction processing. The relationship provides a comprehensive, secure and compliant means for airlines to sell additional products and services at multiple touch points throughout the travel journey, improving the passenger experience, according to a press release.
"GuestLogix has seen immense trending towards self-service retailing preferences within the travel industry, and we are proud of our ability to support NCR in its continued efforts to lead this charge and enrich the way that travel operators around the world are able to serve their passengers," said Brett Proud, GuestLogix president and chief executive officer. "NCR has been the undisputed leader in the evolution of the way that retailers interact and transact with consumers. It is now ideally positioned to completely transform the way travel operators interact and transact with their passengers and GuestLogix is elated to be such an integrated part of that strategy."
According to a worldwide consumer survey released in June 2013, Cisco Customer Experience Report, 52 percent of consumers said that they prefer self-checkout stations in order to avoid waiting in lines and 61 percent of consumers said they would shop at a fully automated self-service store.
Read more about self-service in retail.