Amplience, a provider of rich-media solutions, today announced that it helped Sweaty Betty, the women’s active wear fashion retailer, redesign its online property in advance of the company's recent US in-store launch.
Using Amplience’s Adaptive Media Platform (AMP), the redesign focused on conversion, content and community with the introduction of detailed editorial pages and interactive imagery, the companies said in a press release. With these rich visuals, customers can easily explore merchandise with rollover touch points that expand to show product details. As a result of these new features, Sweaty Betty’s online store has increased its US revenues by 185 percent.
In addition to the sales increase to date, the redesign makes it easier for Sweaty Betty to boost future sales by offering online campaigns and community engagement specifically targeted to the US segment. The company can efficiently capitalize on seasonal events unique to the market, such as Thanksgiving and Black Friday, and deliver tailored products and campaigns to maximize revenue. The Amplience platform also enables Sweaty Betty to stream its free fitness classes from the homepage and community pages on-site. As the company further penetrates the US market, this connection between in-store and online will be a particularly key benefit for increasing awareness and gaining new customers.
"Sweaty Betty is all about empowering women to go out and exercise and inspirational imagery and content is part and parcel of that," said Aalish Yorke Long, head of e-commerce for Sweaty Betty. "Amplience provided a way to link beautiful, detailed content with commerce and the results since redesign speak for themselves. Our new site has been especially successful in growing our brand in the US. The response to Sweaty Betty online in the States has been overwhelming and the web is key to our plans for future expansion in the country."
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