Prism Skylabs, provider of solutions to help retailers understand and optimize offline commerce, has announced its Series B funding round led by Intel Capital. The round also includes investments from Presidio Ventures, Triangle Peak, Data Collective and Expa.
"Prism Skylabs is poised to make a real difference at a critical time for brick-and-mortar business," said Prism Skylabs Founder and CEO Steve Russell. "This round will allow us to expand on our early success and drive continued adoption."
Following its 2011 launch and Series A funding in 2012, the cloud service has grown rapidly, with more than 80 customers ranging from Fortune 500 retailers and consumer packaged goods companies to malls and convenience stores around the globe. These companies use Prism Skylabs to bring Web-style analytics to their brick-and-mortar stores, and provide remote access when they would otherwise need to go to the store, according to a press release.
Read more about retail merchandising.