As the lines between the physical and digital retail worlds blur and consumers turn to their mobile devices and apps to enhance their mobile lifestyle, AT&T says it is transforming its retail stores in Oklahoma to enhance the shopping experience for its customers with a new store design.
Many of the new store design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Chicago's famed Michigan Avenue and are now scaling across its other company-owned retail stores.
The new store concept was the result of more than two years of exploration and research centered around one design goal — to create a more interactive and inviting store environment, a shopping experience like no other, the company said in a press release.
"Customers visiting our new Oklahoma City store will discover a design that is built around their experiences and delivers an interactive shopping experience that mirrors their mobile lifestyle," said David Underwood, director of sales for AT&T Oklahoma. "Our goal is to become America's premier retailer by providing an exceptional experience in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in Oklahoma."
Read more about store layout and design.