British travel agency Thomson is opening a new prototype store tomorrow in Kent, which it says will "modernize customer experience."
Design Week reports that the new store, which features screens and interactive experiences from front to back, includes zoned areas and specially commissioned content loops. There is a "playful poolside themed lounge area," as well as a Genius Bar-style area for chatting with sales representatives. Those representatives are also available in booths, each of which backs up to a large screen they can use to show destinations and ideas to customers.
Kathryn Ward, director of retail for Thomson, told the magazine that the design "is not about gimmicks — we’ve stayed away from iPads ... the technology has instead been incorporated into the experience."
Read more about store layout and design.