J.Crew announced that it has added the MasterPass checkout option from MasterCard. According to the companies, the digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they're at home, in a store or on the go.
With MasterPass, shoppers can pay for the things they want with the security they demand, through the click of a mouse, touch of a tablet or tap of a smartphone. The wallet securely stores shoppers preferred payment and shipping information which is readily accessible when they click on the Buy with MasterPass button and log into their account.
"The world of online shopping is changing rapidly. Customers want ease and simplicity. MasterPass has paved the road to easy," said Jenna Lyons, president and executive creative director at J.Crew. "We were thrilled to partner with MasterCard and to be one of the first to share in this new technology."
The introduction of MasterPass at the J.Crew online checkout will be supported by an integrated marketing program that includes the launch of a new advertising spot — the first for MasterPass and J.Crew — focused on J.Crew's seasonal offerings and highlighting MasterPass as shoppers' shortcut to online holiday shopping at J.Crew. The program will also encompass digital and social initiatives set to kick off in November.
Read more about retail payments.