Former Sears Canada chairman and CEO Mark Cohen, currently a professor at Columbia Business School, has released a set of predictions for the retail industry this holiday season:

  • Who will be the winners this holiday season? Which retailers will struggle? "Retailers whose performance going in to this holiday season has been consistent and positive are likely to be winners assuming they don't mismanage the next 4–6 weeks. Conversely, retailers whose performance through Q3 has been problematic, such as Walmart and Kohl's, could very well struggle."
  • Electronics a big winner: "Best Buy is likely to show a big sales increase because of the strength of their efforts this year against a very weak showing in 2012 and the overall strength of electronics at the moment. I think electronics is again the big winner this holiday. Tablets, phones, games, and peripherals are hot."
  • Outlook rosy for auto makers: "The automotive industry, already on a tear, will likely have a great holiday season. Think of how many Christmas stockings go empty to fund the purchase or lease of a new car? Interesting, I don't think I've ever seen as much Black Friday marketing from the automobile makers than this year."
  • A difficult season for retailers: "2–3 percent top-line growth with generally unfavorable gross margins. At the end of the day, retailers must sell virtually all of their season, fashionable and soon-to-be-obsolete inventory, at whatever price the consumer will pay and that price already looks untenable with respect to many retailers' P&L."
  • Post-Black Friday fatigue: "The widespread early promotional breaks pre-Thanksgiving, coupled with the unusually short Holiday selling calendar will mean that the pre-anticipation consumer behavior, and Black Friday Weekend transaction fatigue will possibly hurt overall retail sales performance."

Read more about retail marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Retail Keynote Speaker on Customer Experience

http://global.networldalliance.com/new/images/products/349.png

349/Retail-Keynote-Speaker-on-Customer-Experience

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Slabb X4 Wall Mount Informational Kiosk

http://global.networldalliance.com/new/images/products/6479.png

6479/Slabb-X4-Wall-Mount-Informational-Kiosk

Retail KIOSKS

http://global.networldalliance.com/new/images/products/2079.png

2079/Retail-KIOSKS

NEC MultiSync 15 Series

http://global.networldalliance.com/new/images/products/LCD4215_HO.jpg

58/NEC-MultiSync-15-Series

Self-Service Kiosk

http://global.networldalliance.com/new/images/products/selfservice_kiosk_100.gif

144/Self-Service-Kiosk

Security KIOSKS

http://global.networldalliance.com/new/images/products/4621.png

4621/Security-KIOSKS

Black Box MediaCento™ RF Extenders for Digital Content over Coax

http://global.networldalliance.com/new/images/products/3189.png

3189/Black-Box-MediaCento-RF-Extenders-for-Digital-Content-over-Coax

Self-Service Solutions

http://global.networldalliance.com/new/images/products/selfservice_solutions_100.gif

143/Self-Service-Solutions

Tech-Rich Professional-Grade LCD | 46” NEC P462

http://global.networldalliance.com/new/images/products/4703.png

4703/Tech-Rich-Professional-Grade-LCD-46-NEC-P462

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.