The mobile commerce company Spindle is acquiring Yowza!! for its mobile marketing and couponing platform and merchant relationships.

Scottsdale, Ariz.-based Spindle provides mobile commerce technology for financial services providers and consumer-facing merchants. Its technology enables them to integrate mobile payments acceptance and mobile marketing services with location-based merchant discovery by consumers' mobile devices.

Los Angeles-based Yowza!! has a mobile marketing platform that delivers free real-time coupons and offers to iOS- and Android-based consumer mobile devices. Merchants sign up for Yowza!! online, and use the service as a low-cost, secure portal to send customized offers to existing and potential customers.

Once the acquisition is completed, Spindle expects to integrate Yowza!!'s services with its MeNetwork platform, which allows merchants to manage payment processing and customized marketing campaigns in a single interface. The MeNetwork platform includes features such as loyalty programs, electronic coupons, rebates and instant offers.

MeNetwork's iOS and Android app allows consumers to locate merchants, discover offers, accrue loyalty points and make purchases from their mobile devices.

"Spindle's tightly-woven mobile marketing and payments application is already a very compelling solution for the marketplace", Frost & Sullivan analyst Vikrant Gandhi said in a statement. "The addition of Yowza!!'s couponing technology will strengthen its position, and give it increased access to many more merchants and consumers."

The acquisition will increase the reach of Spindle's platform to nearly 2 million consumers and expand the number of participating merchant locations to 95,000, Spindle said in the release.

Learn more about loyalty programs and mobile marketing.

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