Hybris software, an SAP company, has announced that U.K. high-street jeweler Beaverbrooks has launched its new e-commerce website, www.beaverbrooks.co.uk, based on the hybris Commerce Suite. According to the companies, the website, developed by hybris partner Tacit Knowledge, will ensure that Beaverbrooks can satisfy all the different ways in which customers are interacting with the site. It also features a delivery system linked to stock data to guarantee a fast and reliable fulfillment of orders.

The main objectives were to create a stable, high-performing site that could provide a true omnichannel experience and reflect the quality, luxury and craftsmanship inherent in the Beaverbrooks brand, the announcement said. The scalability of the hybris platform was also important to enable Beaverbrooks to expand its online presence and sales in the future.

The responsive design of the website's interface provides simple navigation regardless of the device that a customer is using, and allows Beaverbrooks.co.uk to nurture the growing number of customers using smartphones and tablets. The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfill orders quickly.

In addition to enhancing the customer experience, Beaverbrooks.co.uk is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods — and the site also incorporates a stock checking facility for customers to view availability in-store. In addition, Beaverbrooks can easily create content for the site and manage its own merchandising in order to up-sell specific brands in its range, the announcement said.

"We are very happy with our new website and what it means for our customers," said Jo Dillon, head of e-commerce at Beaverbrooks. "As a jeweler, we're privileged to be part of key life purchases which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. Working closely with Tacit, and using the hybris Commerce platform, we've created a website that makes shopping for these extra special purchases both easy and enjoyable."

Read more about online retailing.

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