Macy's has announced it will build a major new direct-to-consumer fulfillment center near Owasso, a city in Tulsa County, Okla., to support continued sales growth driven by Macy's omnichannel strategy. The company is expected to invest more than $170 million in the facility, including the latest technology in material handling equipment and warehouse management systems.

Construction of the 1.3 million-square-foot facility is expected to begin in spring 2014, with operations starting in April 2015 and the first orders shipping in summer 2015. When fully operational, the Tulsa fulfillment center is expected to employ approximately 1,500 full- and part-time associates year-round.

"The rapid growth of Macy's direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently. Customers today are shopping whenever, however and wherever they prefer — via stores, desktops and mobile devices — and we continue to invest to meet the customer demand," said Terry J. Lundgren, chairman, president and CEO of Macy's Inc. "We have rolled out fulfillment capability to 500 Macy's stores nationwide, as well as built three major fulfillment centers over the past seven years. Our new Tulsa County facility will represent another significant expansion of our shipping capacity, particularly to customers in central and southern regions of the United States.″

Direct-to-customer orders originating from, the Macy's app and Macy's stores currently are handled by Macy's Inc. fulfillment centers located in Goodyear, Ariz.; Portland, Tenn.; and Martinsburg, W. Va., as well as by fulfillment functions at 500 Macy's stores. Direct-to-customer orders originating from, Bloomingdale's app and Bloomingdale's stores are handled primarily by a fulfillment center in Cheshire, Conn., as well as in all 37 Bloomingdale's stores.

Read more about multichannel retail.

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