Iris Mobile, a mobile solutions provider offering a text-based rich media messaging platform to marketers, has announced a new solution called proximity based messaging that it says helps brands re-target their customers offline.
According to the company, the proximity based messaging solution allows brands to send real-time offers by using Wi-Fi access points to identify a mobile device attempting to use its services. When accessing in-store Wi-Fi, customers are initially asked to sign in via a mobile opt-in form. Going forward, they can be detected any time they are within range of the Wi-Fi access point.
The company said that its proximity based messaging is distinct from other location based detection services in that it only detects the user when they are within range of the Wi-Fi and does not track customer movements on an ongoing basis, making it the best option for maintaining customer privacy.
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