Technology start-up Shelfbucks Inc. today announced it has appointed a 25-member advisory board of senior corporate executives and business school leaders to help guide the company’s long-term growth and introduction of its technology solutions to leading retailers, brands and consumers. 

Introduced in October, Austin-based Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth low energy and near field communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting. Shelfbucks technology also helps brands and retailers reduce showrooming, gain actionable data on shopper behavior and increase sales opportunities, according to the company. 

Members of the new Shelfbucks advisory board include: Mike Clifford, former CIO of Whole Foods; Robb Walters, VP of e-commerce, Costco; Phil Thompson, CTO, Fossil; Catherine Lindner, former VP of retail marketing, Walgreens; April Carlisle, former manager shopper marketing, North America, Procter & Gamble; Richard Marcus, former CEO, Neiman Marcus; Mike Molitor, VP of e-commerce, Kohl’s; Bob Fabbio, former CEO, Tivoli; Scott Silverman, former executive director, Shop.org; Michael Tatelman, former VP, global sales and marketing, Dell; Leonard Lodish, professor of marketing, The Wharton School; Joshua Baer, founder, The Capital Factory; Jonathan Stephen, VP of mobile and emerging technology, Jet Blue; Andrew Busey, CEO, Oxygen Capital; Steve Garcia, CEO, Lynx Shopper Marketing; Asif Khan, CEO, Location-Based Marketing Association; Haley Rushing, chief purposeologist, GSD&M; Steve Tomlinson, marketing consultant; Marty Lautman, marketing lecturer, The Wharton School; Allan Markowitz and Steve Katz, Shelfbucks investors; Jim Buckley, former director of digital sales, Cox Media; John Heltzel, founder, Los Altos Advisors; Kenneth Douglas, VP of business development, ZipMark; and Nick James, executive, BestFit Mobile. 

"Our ability to attract such highly successful leaders of the business community to our advisory board greatly reinforces the Shelfbucks concept and strengthens our confidence in the market potential of the technology solutions we have developed for the retail industry," said Erik McMillan, CEO of Shelfbucks. "Their collective expertise will most certainly facilitate our introduction to the industry and directly support our long-term success."

Shelfbucks uses beacon devices, installed on retailers' store shelves, to provide an enhanced shopping experience for customers. A shopper browsing a product area interacts with the Shelfbucks beacon using a smartphone, and can immediately download information, coupons or other real-time offers on nearby products. The shopper can redeem the special offers immediately, thus eliminating the need for additional online research or showrooming.

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