InMarket announces first-of-its-kind retail beacon program

Technology company inMarket announced that it has deployed "the world's first multi-retailer iBeacon platform, and the first-ever grocery store implementation of BLE." According to a TechCrunch report, the rollout this week includes more than 200 stores in the Safeway and Giant Eagle networks, with locations on the West Coast being the first recipients of the tech.

InMarket says it is the operator of "the world′s largest mobile shopper platform," with clients that include Coca-Cola, Dial, Kraft, Energizer, Levi's, Mondelez, Nestlé, Procter & Gamble, Tyson Foods and Unilever.

This video demonstrates some of the features of the beacon initiative, which the company has dubbed "Mobile to Mortar," including reminders triggered by items on wish lists and loyalty program integration:

Read more about retail marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

RFID & Customer Driven Smart Shelves

http://global.networldalliance.com/new/images/products/RFIDnanoShelf_100.gif

2911/RFID-Customer-Driven-Smart-Shelves

Codigo Voice

http://global.networldalliance.com/new/images/products/5959.png

5959/Codigo-Voice

Slabb X5 Informational kiosk

http://global.networldalliance.com/new/images/products/2787.png

2787/Slabb-X5-Informational-kiosk

NEC MultiSync Professional Series

http://global.networldalliance.com/new/images/products/P401_HO_72.jpg

57/NEC-MultiSync-Professional-Series

SLABB X9E Kiosk

http://global.networldalliance.com/new/images/products/7049.png

7049/SLABB-X9E-Kiosk

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Retail Shop Along Facilitator

http://global.networldalliance.com/new/images/products/3781.png

3781/Retail-Shop-Along-Facilitator

Cisco Digital Signs

http://global.networldalliance.com/new/images/products/2981.png

2981/Cisco-Digital-Signs

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

Giant LCD Signage | 82" NEC MultiSync LCD8205

http://global.networldalliance.com/new/images/products/8205_w_model_HO_std2_100.gif

238/Giant-LCD-Signage-82-NEC-MultiSync-LCD8205

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.