Mobile commerce specialist mobally said it has published its mobile engagement and shopping platform API, which it said empowers developers to rapidly design, develop and roll out native retail apps.

According to a company press release, the platform streamlines the process of creating 100 percent native apps by providing retail app designers and developers with sophisticated templates and data connectors to deliver the fully fledged display, user experience and interactive benefits of true native apps on iOS and Android devices in record time and at significantly reduced cost.

By fully integrating with retailers’ existing infrastructure and e-commerce platforms, including payment and shipping solutions, mobally said it helps retailers seamlessly extend the shopping experience into the mobile app environment, where powerful in-app functions and features can be tailored and optimized to maximize loyalty, conversion rates and customer engagement in a way that hybrid or web-apps cannot.

The company said it has been in stealth development for the last 12 months and has incorporated improvements from feedback yielded from several engagements with retailers. These live mobally deployments have shown up to 30 percent increases in mobile conversions, over 20 percent increases in customer loyalty and up to 50 percent improvements in communication opportunities over traditional customer communication options.

Read more about retail marketing.

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