Irisys announced what it calls "the next generation of people counting technology" today at the NRF Convention & EXPO with the release of Gazelle, an intelligent analytics platform that unites modern design with a powerful software suite and enhanced capabilities.

According to the company, Gazelle’s intelligent detection device boasts a sleek, low-profile casing — available in either surface or recessed mountings — that blends into its environment. It can be painted to match colors and patterns, and custom casings can be developed.

Gazelle’s intelligent detection device features wide openings that yield enhanced path-mapping features and 16 counting lines, and the company said it can provide greater behavioral insight in spaces where video and legacy systems have historically been challenged. Sequential line logic enables data analytics such as store penetration, customer/kiosk engagement and customer flow and walk-through.

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