Department store operator Bon-Ton has engaged Thinaire, a provider of RF engagement marketing solutions, to turn shoes on display into mobile marketing channels for shoppers. Thinaire relies on Smartrac’s NFC RFID tags exclusively, and all three companies are demoing the solution at this year′s NRF Annual Convention & Expo.

According to the companies, with a tap of the NFC-enabled smartphone to the Smartrac NFC tag in the label attached to the shoe, shoppers can instantly engage their consumer experience by determining whether their store has the shoes in the desired size, color and style. If the product is not available, the interactive experience will guide Bon-Ton customers to the nearest store that has the desired shoe in stock or direct them to Bon-Ton’s mobile commerce site.

The solution has been rolled out in more than 30 of the company's stores across 11 states. Hundreds of thousands of tags have been deployed and more than 500,000 SKUs have been managed and delivered on the Thinaire software platform.

Read more about RFID in retail.

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