Viewpoints, a consumer reviews platform, has announced the launch of Viewpoints Pulse, a new service that it says provides product manufacturers and service providers an easy and cost-effective way to collect reviews of their products and services.

According to the company, Viewpoints Pulse is a tool to help brands collect, manage and promote reviews of their products and services. To collect reviews, brands are given a product-specific review form that they can direct their customers to. Pulse customers can also list new products on the Viewpoints platform to make sure their most recent products receive reviews. Viewpoints also provides brands with embeddable links and widgets that can be promoted on their brand site, on Facebook, Twitter and in customer e-mails. Additionally, as a benefit of Pulse, Viewpoints can activate its 500,000-plus members to write reviews of products and services listed on the platform.

Once brands have collected reviews, Viewpoints Pulse provides tools to help manage those reviews. Review management includes e-mail alerts when new reviews are written, insight reports updated in real-time that show what consumers and saying about their products and how they stack up against other products, and the ability to reply to reviews as an authorized representative of the brand. Brands may also upload additional product photos and official manufacturer descriptions of the product. Viewpoints also provides human moderation and technology-driven filtering to improve review quality and authenticity.

Once brands have collected and managed the reviews, they can then promote them. Viewpoints Pulse provides embeddable widgets to the brands that help them display the score, attribute ratings, review headlines and full review text on their site and retailers' e-commerce sites. Additionally every review is sharable by the reviewer and the brand on Twitter, Facebook and Google+. Viewpoints also has a partnership with Google to provide a regular feed of product and merchant reviews which gives additional visibility for the reviews in Google search results.

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