Customer experience firm Maxymiser today released its latest research study, ″Valentine's Day: Retail's Love Affair With Digital.″ The report compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine's Day. Key findings include:

Personalization sways shoppers to make multiple purchases. Thirty-two percent of men and 30 percent of women are most likely to click on targeted offers when purchasing a Valentine's Day gift on a retailer's website or mobile site. Additionally, a whopping 73 percent of men and 78 percent of women cite personalization as critical to making a secondary online or mobile purchase.

Tablets surge ahead of smartphones as preferred mobile device for last-minute shopping. Seventeen percent of men and 20 percent of women are most likely to use tablets to purchase last-minute Valentine's Day gifts, compared to 17 percent of men and 14 percent of women who use their smartphones to do so.

Free shipping ranks No. 1 in online checkout preferences. Forty-two percent of men and 55 percent of women care most about free shipping options in the online checkout process. In contrast, 22 percent of men and 18 percent of women would like to see the estimated or guaranteed delivery date, and only 16 percent of men and 9 percent of women care about relevant product recommendations.

"Bombarding shoppers with irrelevant, one-size-fits-all messaging and offers will be the death of retailers this Valentine's Day. People not only choose brands on the basis of experience, they also spend more with brands that offer better experiences," said Daniel Toubian, principal consultant for U.S. retail and consumer brands at Maxymiser. "As a result, retailers that tap into the power of omnichannel data and personalization will not only see a near-term increase in engagement and sales, but will also boost customer loyalty and lifetime value of their customers over time."

The study, which was fielded from Nov. 18-20, 2013, garnered a total of 1,000 responses from U.S. adults 18 years or older who own at least one desktop/laptop computer and a smartphone or tablet.

Read more about consumer behavior.

Related Content

User Comments – Give us your opinion!
Products & Services

Netswipe®

http://global.networldalliance.com/new/images/products/6343.png

6343/Netswipe

Automated Retail - The Valet

http://global.networldalliance.com/new/images/products/6639.png

6639/Automated-Retail-The-Valet

Olea Human Resource Kiosks

http://global.networldalliance.com/new/images/products/6303.png

6303/Olea-Human-Resource-Kiosks

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

LG 42LN549E

http://global.networldalliance.com/new/images/products/6447.png

6447/LG-42LN549E

Brand extension

http://global.networldalliance.com/new/images/products/6641.png

6641/Brand-extension

Commercial-Grade LCD with Speakers | 42” NEC V422

http://global.networldalliance.com/new/images/products/4706.png

4706/Commercial-Grade-LCD-with-Speakers-42-NEC-V422

Cisco Digital Signs

http://global.networldalliance.com/new/images/products/2981.png

2981/Cisco-Digital-Signs

Healthcare KIOSKS

http://global.networldalliance.com/new/images/products/4619.png

4619/Healthcare-KIOSKS

Security Cabinets

http://global.networldalliance.com/new/images/products/4744.png

4744/Security-Cabinets

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.