The National Grocers Association has announced its Creative Choice Awards "Best of Show" winners in the Marketing and Merchandising categories at a special reception, held during the 2014 NGA Show. The "Best of Show" title is the highest award of the Creative Choice Awards contest.

The Best of Show in Marketing was awarded to K-VA-T Food Stores Inc. The marketing campaign, titled "Salute," is a 60-second video/television commercial created to honor and show respect for our armed forces. Originally aired on the Fourth of July, it has also been shown for other patriotic occasions such as Labor Day and Veteran's Day.

The Best of Show in Merchandising was awarded to B. Green & Company Inc. of Baltimore, Md., submitted by SUPERVALU Inc. The marketing campaign, titled "Food Depot and Eat Right, Live Well," sought to encourage low-income shoppers to buy more healthy items in-store. As a part of a grand re-opening, Food Depot highlighted Eat Right, Live Well ideas and their commitment to offering healthy choices for consumers and introduced Food Depot's newly-hired registered dietician and nutritionist.

Over 350 entries were judged based on the criteria of creativity, clarity and effectiveness by a panel of industry experts. Creative Choice Awards winners for each category were selected as "Best of Show" nominees. "Best of Show" winners were determined by both the judges, and for the first-time ever, through online voting, which incorporated over 1,600 votes.

Read more about retail marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Total-Mobile Swipe

http://global.networldalliance.com/new/images/products/6203.png

6203/Total-Mobile-Swipe

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

Olea Casino Loyalty Kiosks

http://global.networldalliance.com/new/images/products/6297.png

6297/Olea-Casino-Loyalty-Kiosks

High-Performance Commercial-Grade LCD | 65” NEC V651

http://global.networldalliance.com/new/images/products/4704.png

4704/High-Performance-Commercial-Grade-LCD-65-NEC-V651

IPAD® PIN Transaction Device

http://global.networldalliance.com/new/images/products/4297.png

4297/IPAD-PIN-Transaction-Device

Slabb X1 Wall-Mount Kiosk

http://global.networldalliance.com/new/images/products/6475.png

6475/Slabb-X1-Wall-Mount-Kiosk

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Slabb Q5 – Digital Signage

http://global.networldalliance.com/new/images/products/2788.png

2788/Slabb-Q5-Digital-Signage

Roundy's Human Resource Employment Kiosk

http://global.networldalliance.com/new/images/products/roundys.gif

154/Roundy-s-Human-Resource-Employment-Kiosk

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

Total Apps
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.