HP today announced the expansion of its retail publishing portfolio with new partners and solutions designed to help retailers profitably grow their in-store photo offerings and capitalize on the projected $73 billion retail photo opportunity.
At the upcoming PMA tradeshow (Feb. 21-23, booth 3120), HP will showcase:
- The first public demonstration of the fastest dry minilab printer on the market today, the HP Photosmart ML1000D. The printer allows for double-sided photo book pages and calendars in one hour while significantly freeing up labor, saving energy and reducing chemical and water waste.
- The launch of the HP Photo Center 5 Premier and the HP Instant Print Solution, enabling the creation of high-quality, high-margin creative photo products in-store in a matter of minutes.
- New relationships with popular sports and entertainment brands that build HP's portfolio of print-on-demand merchandise to more than 300 properties. The new brands include Live Nation, featuring more than 100 of the world's leading musicians, as well as the National Basketball Association, National Hockey League, Sesame Street, Marvel, Scholastic, Cookie Jar Entertainment and Warner Bros.
- A new customer agreement with German retailer Rossmann to install HP retail publishing solutions across its chain of stores. Combined with existing customer expansion through 2010, HP is set to grow its global retail publishing presence by 300 percent this year.
"HP is leading the new age of digital publishing, enabling our customers to create phenomenal content and mash it up with the broadest, most exciting catalog of printable licensed content," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "This is supported by an unrivaled ecosystem of publishing solutions at home, online and in store that allow customers the freedom to print what they want, when they want, while giving retailers and print service providers the tools they need to capture a share of the lucrative publishing market."
