More than 80 percent of wine and spirits shoppers would use a self-serve kiosk for product information such as tasting notes, food pairing recommendations and cellaring guidelines, according to early results in an ongoing survey being conducted by RetailCustomerExperience.com.
The survey found that while 74 percent of shoppers have asked for assistance and more than 70 percent rated the service as "excellent" or "good," the majority of shoppers (82 percent) would "absolutely" or "probably" use such a kiosk for information and that more than 53 percent would "absolutely" or "probably" purchase a greeting card from the kiosk with this information on it.
"With over 98 percent of respondents saying they have shopped for wine or spirits to give as a gift or take to a dinner party, a self-serve kiosk supports the need for accessible product information with the convenience of providing a greeting card all at once," said David Weinberg, president of the survey's sponsor, Curiosk Marketing Solutions Inc.
Respondents made their wine or spirits purchases in various store types, with the top four being privately owned or government-run specialty wine and spirits shops (95 percent), grocery stores (68 percent), winery tasting rooms (65 percent) and mass merchants (44 percent).
