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StoreFixture.com, a DisplayShops specialty site, has launched its newest line of retail displays and display counters, called The Essentials Line. These retail display counters and cash wraps can be found anywhere from department stores and boutiques to jewelry stores, gift shops, museums, school or business lobbies, and more. The Essentials Line features upscale but practical display fixtures without an upscale price.

"Consumers like these retail displays and display counters because they include all the features of upscale counters, without the extravagant price points," said Jen Rogers, new product marketer for StoreFixture.com. "This line provides retailers the option of purchasing sturdy, safe retail display cases without going over budget."

Essentials Line retail display counters are crafted from tempered glass to give retailers a safer cash counter than those manufactured from traditional, annealed glass. All display counters in this line include adjustable floor levelers, and black powder-coated aluminum extrusions for added stability. The Essentials Line of retail display counters also includes adjustable shelves to accommodate for products of varying heights.

"Many of the glass retail counters featured in the Essentials Line come with halogen lighting to illuminate your showcased merchandise," said Rogers. "The illumination will enhance your displayed products, making them more desirable for the consumer to purchase."

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