Five great uses of social media at retail

Five great uses of social media at retail
Tags: Marketing, Multichannel Retailing, Social Media
January 27, 2010

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Reader Comments

Liz Lynch

about 21 months ago

Hi James
Can you tell me what report this stat came from?
According to Forrester, 64 percent of online buyers find user reviews important when making a purchase, and 47 percent of online users overall say that information provided by other consumers is more important to them than information provided by marketers.

Thanks!
Alessandra Ceresa

about 11 months ago

Some great points are made here, and I completely agree in the fact that social media differentiates the customers shopping experience. I recently wrote a blog on just this, and highlighted a few great examples of how some retailers are providing their customers with the ultimate social media experience, creating a loyal fan base. http://www.mysmn.com/social-media-for-retail-businesses-surf-shops-in-san-diego/
Elizabeth York

about 10 months ago

Great post on uses for social media in retail. For more information about social media marketing and the industry check out: http://venpop.com/2011/interview-with-clay-mcdaniel/