When Tesco CEO Sir Terry Leahy told this year's NRF attendees to "follow the customer" for new business ideas, he might have had this in mind: AdAge reports that the company is getting into the business of making movies, in addition to selling them.
Tesco, the world's fourth largest retailer, already carries DVDs from other studios at its stores, but a new partnership with Amber Entertainment will see the retailer bankrolling its own line of direct-to-DVD titles, all based on best-selling novels.
The report states that Tesco's involvement is purely sales and marketing, and that the company will have no creative control over the films. First up: a production of the Jackie Collins novel "Paris Connections." Other authors whose names have been dropped for possible production include Philip Pullman, Dick Francis and Karin Slaughter.
