Study: Customer adoption of self-checkout growing

Study: Customer adoption of self-checkout growing
Tags: Digital Signage, Kiosks / Self-Service, Self-Checkout, Surveys
December 30, 2009

A benchmarking study earlier this year showed that more than 70 percent of respondents have adopted using self-checkout lanes inside stores, according to PromoMagazine.com.

The study done by Forrester Reasearch for Catapult Action-biased Marketing was aimed at helping retailers and marketers better understand how shoppers use and view new digital technologies, according to the magazine.

Kiosks that dispense personalized coupons at the swipe of a loyalty card and touchscreen signage also were notable as areas of high interest, the study showed.