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Blog The Dieline has run a gallery of barcodes designed by the firm D-Barcode, and they truly beg the question of why more brands aren't doing this. After all, every bit of real estate on a product package is an opportunity for branding and improving the customer experience. A few samples:

Japanese barcodes from D-Barcode

 
According to a blog post from Fast Company, D-Barcode charges $1,500 for the initial design and an annual licensing fee of $200 per code.

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