American Eagle Outfitters has announced plans to open its flagship store in Times Square. The 25,000 square foot store is located at 1551 Broadway, at 46th Street. It features four levels of shopping, including dedicated floors for AE denim, as well as aerie, the company's intimates and dormwear brand. Opening day is scheduled for Thursday, November 19.
"We know that shopping in Times Square is a landmark event for millions of customers who come from around the globe to visit," said Jim O'Donnell, chief executive officer, American Eagle Outfitters, Inc. "American Eagle Outfitters' goal is to offer them a retail experience unlike anything they've experienced before—even by Times Square standards."
The American Eagle Outfitters Times Square flagship store will feature exclusive AE product not available anywhere else in the world. This includes more fashion-forward merchandise, such as outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists. The Times Square assortment will also include a collection of premium denim and an expanded footwear selection.
The store design is completely new, featuring an eclectic combination of materials, from wood to brushed metal to polished concrete, as well as oversized subway tiles and custom lighting throughout. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.
The store will also feature a customer experience called "15 Seconds of Fame." With a purchase, customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see.
