Customer experience affected most by social media channel

Customer experience affected most by social media channel
Tags: Multichannel Retailing, Social Media
October 4, 2009

Research from Alterian's Engaging Times Summit showed that social media is the biggest factor changing how marketers approach customer engagement. This means there is a new type of customer engagement strategy for how to best handle brand interaction.

According to an article on CMSWire.com, The study explored the shifting marketing landscape and increasing importance of true customer engagement and surveyed more than 200 marketing professionals at Alterian's Engaging Times Summit in August, 2009. The Summit covered marketing issues including analytics, creative, execution and technology skills.