ViuOne has partnered with Aerva, a provider of digital signage software, to launch a network of digital displays in shopping malls across Central America. All screens are 63-inch Samsung plasma displays mounted vertically with videos from advertisers and sponsors, as well as content such as news and weather.
Aerva's flagship product for digital signage, AerWave, is a software platform that allows the creation of customized, interactive display networks, all accessible via any Web browser and connected to Aerva's Cloud Computing infrastructure. AerWave gives customers like ViuOne total control over foreign language fonts, content, scheduling, and interactive promotions at all times, and enables robust, scalable administration of any number of screens in any country.
"Over the years, Aerva has provided us with technology, know-how and operational guidance, which has made our ad business a successful venture," said Raul Nunez, chief operating officer of ViuOne. "From the outset, we were very impressed with AerWave's fully drag-n-drop user interface, sophisticated scheduling tools, RS232 control of the screens and mobile interactivity. Additionally, Spanish-language support and a rich library of widgets for weather, RSS, Twitter, video-in and other features have made the decision to go with Aerva for an ad-based network operator like us very easy."
ViuOne's mall video-ad network consists of 63-inch high definition screens that are linked via broadband network and remotely managed from a central location. ViuOne works with brands and their agencies to place digital content on one or more screens and can be easily tailored. Advertisers and retailers have access to very affluent demographics that can be targeted by location, daypart, season and promotions. ViuOne's engaging content spurs shoppers to better connect with brands, thus making shopping more enjoyable.
"ViuOne's network in Central America's Spanish-speaking community is a business model that is well designed," said Sanjay Manandhar, CEO of Aerva. "Aerva is proud to add an important partner to our list of international customers and we look forward to providing many innovative tools and applications to help their business."
