DIGIOP Technologies, with technology provider ObjectVideo, has successfully completed a nationwide deployment of its video management systems for Limited Stores, LLC, a retailer of upscale women's apparel with 220 stores. The project consisted of the installation of DIGIOP's digital video recorders with intelligent analytics capabilities from ObjectVideo and cameras in stores across the United States.
DIGIOP's digital video recorders enable store managers and executives of The Limited to more accurately track the number of customers who visit their stores. ObjectVideo technology delivers full functionality for the detection, classification and tracking of objects, and the outputting of relevant events for a growing number of security, safety and business intelligence applications.
In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP's ObjectVideo-based video analytics option. DIGIOP's solution provided substantially more accurate counts when compared to the thermal imaging counts.
This more accurate customer counting method enables decision makers at The Limited to:
- Track individual store occupancy data remotely
- Measure conversions rates to determine if store associates are effectively assisting customers
- Improve customer service by tailoring staffing levels for hours when customer traffic is greatest
- Evaluate effectiveness of advertising and marketing programs that are intended to drive traffics to stores
