Mediaweek reports that NBC Everywhere, the OOH unit of NBC Universal, has struck a deal with Gas Station TV.
Announced Monday, the deal will see NBCU news and entertainment content delivered to the GSTV screen network in 100 markets. NBCU also gets an exclusive on local sales rights.
It's NBCU's first deal with GSTV, but not its first in the c-store space. The company previously had a content deal in place with Outcast, arguably GSTV's biggest competitor.
Each GSTV screen airs a four-and-a-half minute mix of content from NBC and its other content partner, ESPN, with about 30 percent advertising. For content, NBC will rely on its local production unit, LX.TV to create segments best-suited for "fuelers" who spend on average five minutes at the pump. That might include customized news pieces hosted by a local TV station anchor or segments such as NBC Motor Matters, highlighting automotive news and tips.
