Meijer to test online ordering, in-store pick-up

Meijer to test online ordering, in-store pick-up
Tags: Customer Service, Multichannel Retailing, Online Retailing, Supermarkets & Grocery Stores
August 27, 2009

Internet Retailer reports that supermarket chain Meijer is about to launch its Grocery Express program, which will let customers place orders online, then head to the store for curbside pick-up. The system will allow customers to specify the date and time of desired pick-up, with a four-hour advance notice window.

The service will be publicized via a Twitter, text message and email campaign, along with conventional radio and in-store advertisements. Meijer is planning to hire six staff members per store to execute the program.