NCR Corp. has announced the chain-wide deployment of its Blockbuster Express DVD-rental kiosks in Big Y grocery stores throughout Massachusetts and Connecticut. According to a news release from NCR, the deployment will be complete by Sept. 3.
Phil Schneider, vice president of sales for Big Y, says NCR's industry-leading reputation led the retailer to choose its kiosk model:
Big Y strives to give its customers the best experience possible. Through Blockbuster Express, our customers can feel confident in their movie-rental experience. NCR is a leader is self-service devices, and their Blockbuster Express kiosk is truly industry-leading. We looked at a number of different option of DVD-rental kiosk companies, and we were convinced that NCR delivered the best experience, the best choice and the best brand.
NCR says the Blockbuster Express kiosks house more than 800 DVDs and work similarly to the other popular rental kiosks, requiring only a credit card and charging $1 per night. The company has said it expects to invest as much as $60 million in its DVD-rental kiosk operations through 2009 and to have 10,000 kiosks installed by mid-2010.
