BP signs contract for gas pump, c-store digital signage

BP signs contract for gas pump, c-store digital signage
Tags: Digital Merchandising, Digital Signage, In-Store Media, Retail - Convenience Stores
August 18, 2009

Retail Media Company LLC, a digital signage provider based in Los Angeles, announced today that it has signed an agreement with BP making it BP's U.S. provider for digital signage, both at the pump and in the convenience store.

RMC said it plans to build out a network of screens above the pumps in a thousand or more BP and ARCO branded gas stations in the United States.

In addition to weather, traffic, and commercials at the pump, RMC says its network will provide original content produced just for the network.

"Our mission is to affect consumer behavior. To do that we have to be engaging," said Adam Bleibtreu, CEO of RMC. "RMC is committed to creating a unique, enjoyable and exclusive experience for BP and ARCO customers."