Shopping a luxury retailer is a singular experience — the setting, the products, the (hopefully) excellent service. But most of those things go away when transitioning to online shopping. So how can a retailer make its online experience feel as luxurious as bricks-and-mortar?
According to a new opinion piece in E-Commerce Times, one of the keys is personalizing that online experience to match the user.
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Nothing is more luxurious than personal attention or custom services from a retailer, and by leveraging these components on your site, you are giving your customers a taste of that luxury. For example, when logging onto the site, a personal message from an online personal shopper greets the customer, featuring a carefully selected product offering that reflects more than just the choices they made during the last visit, but their tastes and preferences in general. Next, they go deeper into the site and discover an array of services, such as custom tailoring or product customization, or a limited line of products available only to select customers. All the while, shoppers are immersed in content — look books, product videos or even interviews with brand insiders. More than just a shopping transaction, the visit very quickly becomes a luxury experience. |
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