Retailers are reclaiming their endcaps, traditionally used by brands to merchandise their products in thematic fashion. Recent months have seen a greater emphasis placed on price-centric (rather than brand-centric) endcaps, and Walmart appears to be leading the charge.
Supermarket News reports on the mega-retailer's "endcap on steroids," which uses wheeled pallets full of a single product.
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"First and foremost, endcaps, and what's on them, are being considered more important than ever," Henken said. "Over the past few years, it seems that retailers have transferred the endcaps to be a more important component in their arsenal of tools. There was a time when it was more common to see the branded battery endcap, or the snack endcap from Keebler. With the transfer to owning the endcap presentation, retailers have been focusing on deals." |  |
