Green retailing is about more than just building a positive perception; it's a serious cost saver that means more than ever during tough economic times.
That's the finding of "Real-World Green: The Role of Environmental Savings in Retail," a new 28-page report published by Retail Systems Research and sponsored by IBM.
According to the report, cost reduction is the primary driver for the implementation of green technology at retail, with positive brand perception a secondary concern. Respondents are much more excited about the cost-saving value of green than they were last year, the last time the report was published. Then, 53 percent said store energy costs could be decreased through green initiatives — this year, that percentage rose to 92.
The report recommends building a "green agenda" — if that hasn't already been done — that is spearheaded by the CEO in partnership with the VP of marketing:
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Adoption of eco-friendly practices is a "when," not an "if." Early adopters gain a leadership position in the eyes of consumers who want and expect change. |
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