Mass Connections, a California-based marketing company, announced in a press release the launch of its "Consumer Alert" program, a framework that allows retailers and CPG companies to target shoppers at various locations in and out of the shopping experience.
Consumers can opt in to a retailer's or a brand's promotion online in order to receive offers that are targeted via zip code. Those offers are delivered via text message and are time sensitive:
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"My mom got the text message while we were in the car and she was like, 'Oh, let's stop by Walmart; they're handing out a free bottle of Garnier Ultra Lift Pro,'" said shopper Stephany Kathol of Lancaster, CA during another pilot event. "We were near the store so we figured we'd hop in and see because she said she signed up for it. So I'd like to sign up for it now too to see what free products I can get." |
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The program has been in a limited pilot since April, but Mass Connections said the service is now "live" and ready for implementation in all 50 states.
